AI Accountability Part 2: Delaware Ruling & C-Suite Liability

The Delaware Chancery Court Ruling of 2023 is a wake-up call. CMOs, CROs, and CDAOs are now personally responsible for oversight failures, bad data, and poor decisions. AI, especially Causal AI, is exposing the truth. Lawsuits are already happening. If you lead a team, you need to assess your risks, clean up your data, and use AI to protect yourself. 

Takeaways

  • All officers, not just CEOs and boards, are now accountable, so if you’re in marketing, sales, or data, this applies to you too.
  • Negligence and complacency can get you sued. You don’t have to act maliciously to be held responsible.
  • AI is making everything more transparent, exposing flawed data and misleading numbers.
  • Shareholders are already suing executives due to CRM issues, data fraud, and bad reporting.
  • Don’t wait! Audit your risks, fix your data, use AI to help you, and get personal liability insurance.

What’s Going On?

In AI Accountability Part 1, Mark Stouse and I talked about how AI is making executives more accountable. Now, we’re looking at the Delaware Chancery Court Ruling of 2023, a decision that puts more responsibility on business leaders. If you’re a CMO, CRO, or CDAO, this ruling could affect you in a big way. Here’s what you need to know about AI accountability in corporate leadership and how AI-driven risk management for executives can help.

REWATCH: Part 1 and Part 2 on LinkedIn.

Why Isn’t This a Bigger Deal? (Sources & Context)

Mark Stouse, CEO of Proof Analytics, put it simply: “If this ruling is so important, why isn’t everyone talking about it?”

The ruling made headlines in The Wall Street Journal and Financial Times with a sexual harassment lawsuit against McDonald’s, but outside legal circles, it didn’t get much attention.

“Historically, fiduciary duty had a very high bar—you had to almost prove nefarious intent. That’s no longer the case. If you’re an officer of a Delaware-domiciled company, you can now be held personally liable for negligence, incompetence, or just not knowing what’s in your own systems.”
 
Mark Stouse

This ruling affects roughly 90% of venture-backed companies in the U.S. and two-thirds of the Fortune 1000. Even privately held companies are under scrutiny. 

If you’re in leadership, this matters to you.

What’s Changed?

  • It’s easier to get sued. Before, you had to prove someone acted in bad faith to hold them accountable. Now, feigning carelessness won’t hold up in court.
  • More executives are on the hook. Fiduciary duty used to apply mainly to CEOs and boards. Now, all corporate officers are responsible, including marketing, sales, and data leaders.

Real-World Impact

Mark shared a case where a company settled for a huge amount because of bad CRM data. In fact, CRM data integrity (or lack thereof) has become a meme. 

“I was supposed to be an expert witness in a case involving CRM data. The company settled for a lot of money out of court. The issue? The data was so flawed that it triggered fraud detection software. Sales reps had manipulated CRM records to hit incentives, creating a legal liability for the CRO, CIO, and CDAO.”
 
Mark Stouse

If your data is unreliable and you’re in charge of it, you’re responsible. Period. 

Saying “I didn’t know” won’t protect you. Delaware fiduciary duty ruling impact is already being felt across multiple industries.

AI Is Changing the Game

Each day AI is getting better and it’s making leaders more accountable.

“AI is going to be the great truth-teller inside corporations. Everything that can be known will be known or knowable.”
 
Mark Stouse

If your reports claim your marketing is driving revenue, but causal AI proves otherwise, that’s a problem.

What’s at stake for CMOs, CROs, and CDAOs?

  • Marketing budgets: If you can’t prove ROI beyond vanity metrics, shareholders can cut your budget—or sue.
  • Sales forecasting: Bad pipeline data can lead to legal trouble.
  • Data governance: If poor data quality slows down AI adoption, investors might argue you’ve cost them future growth.

What You Need to Do Now

If you’re in leadership, here’s a step-by-step guide to protect yourself:

1. Get Your Legal Team Involved

  • Check if your legal team knows about this ruling. Many still don’t.
  • If they aren’t aware, send them this article and ask how it applies to your company.

2: Audit Your Risks and Data

  • Identify weak spots in your department—especially data issues.
  • Determine what’s broken, how to fix it, and what it will cost.
  • Document everything—it could protect you in court.

3: Use AI for Risk Management

  • If you’re not using Sausal AI, you’re already behind.
  • AI can reduce your personal liability by improving decision-making and risk assessment.
  • If someone asks, ‘Are you using causal AI?’ and you say ‘no’—you’re in trouble.
  • If you need a Causal AI tool, check out Proof Analytics

4: Get Personal Insurance

  • Your company might cover you, but it’s safer to have your own E&O (Errors & Omissions) insurance.
  • If something goes wrong, you don’t want to rely on corporate coverage.

5: Focus on Effectiveness, Not Just Efficiency

  • Cutting costs might boost short-term numbers, but AI is exposing how bad those decisions really are.
  • If you can’t prove cost-cutting won’t hurt long-term growth, you’re at risk.

Final Thoughts

Yes, the Delaware Chancery Court Ruling is a wake-up call. But it’s more of an opportunity to get ahead of potential litigation by cleaning up our data rather than fear-mongering. 

Use AI to protect yourself. If you act now, you can stay ahead of the risks, prove your value, and future-proof your business.

“This is only the beginning. Shareholders, especially activists, are using this ruling to sue executives. If you’re not prepared, it’s just a matter of time.”
 
Mark Stouse

In AI Accountability Part 3, Mark and I will dive into the wave of lawsuits already happening and what you can do to stay ahead.

Stay tuned.

REWATCH: Part 1 and Part 2 on LinkedIn.

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This article is AC-A and published on LinkedIn. Join the conversation!