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Achim’s Razor
Weekly, on GTM effectiveness, AI adoption, and the evidence your CFO can actually check.
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Insight
Strategy
Execution
Metrics
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Articles
Insight
Illusion of Control in B2B GTM: When Process Becomes Theater
When the market current turns, “more process” becomes theater. A recap of Mark Stouse on GTM headwinds, no-decision deals, and reality-based forecasting.
February 10, 2026
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4 min read
Strategy
One-Page AI Strategy Template: Replace Roadmaps With Clarity
Stop building AI roadmaps nobody uses. Use a one-page AI strategy canvas to pick one obstacle, set guardrails, and define a metric your teams can execute.
February 3, 2026
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4 min read
Gerard Pietrykiewicz
Strategy
The GTM Reality Gap: Why “More MQLs” Keeps Failing
Fewer than 1% of leads convert. When 77% of buyers say purchasing is complex, more MQLs don't help. Here's what replaces them and how to close the reality gap fast.
January 29, 2026
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4 min read
Forrester, Gartner, Jack Welch, Jon Miller, churn, forecast
Execution
How SaaStr Runs on 20 AI Agents: Field Notes for GTM Leaders
Jason Lemkin says SaaStr runs on 20 AI agents and 1.2 humans. Field notes on oversight, trust, vendor help, and the incognito test to pick your first use case.
January 13, 2026
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4 min read
Gerard Pietrykiewicz
Insight
2026 is the Year GTM Faces Reality: What Leaders Must Unlearn
Why Finance is questioning GTM spend, why “no decision” is rising, and what to do before 2026 budgets tighten. Preview of the Causal CMO series.
December 24, 2025
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3 min read
Gartner, Jack Welch
Execution
Vibe Coding for Team Clarity: Prototypes in One Go
Vibe coding helps teams get clarity fast: idea > clickable prototype > feedback in one sitting. Treat it like a demo tape, not production code.
December 16, 2025
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5 min read
ChatGPT, Gerard Pietrykiewicz
Insight
The Buyer Doesn’t Care (And Neither Do You)
Buyers don’t care about your product, campaigns, or funnel. They care about their problem, risk, and time. Rebuild your GTM around how people (like you) really buy.
November 27, 2025
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3 min read
Buyer Experience Report
Execution
Use AI To Draft Slide Decks Fast (So You Can Focus on the Story)
Turn “doc to deck” into a 5-minute AI workflow. Free 115 minutes to sharpen the story, lead better meetings, and make AI adoption useful for your whole team.
November 18, 2025
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5 min read
Gerard Pietrykiewicz
Strategy
Why Marketing Works (or Doesn’t) and How to Tell
Use signals and experiments to prove marketing’s real effect and fund what works. Because buyers decide before Sales and MQLs miss buying groups.
November 13, 2025
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3 min read
HubSpot, Kerry Cunningham
Strategy
What’s Still Scary in B2B Tech Marketing (And How to Fix It)
AI isn’t the problem. Unsupervised AI is. Budgets are flat, trust is shaky, and Google is unhelpful content. Document your unique value, build memory, prove impact.
October 31, 2025
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3 min read
ChatGPT, Forrester, Gartner, McKinsey
Strategy
Your Best “How” Isn’t Written Down. Neither Is Max Martin’s.
Rick Beato’s “Max Martin Gap” shows AI just scales the average. Stop chasing that fluent but generic output. Your company’s edge is your undocumented, human judgment. Here’s how to capture that.
October 21, 2025
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5 min read
ChatGPT
Metrics
Buying Signals, Not Form Fills: Route on Patterns
Form fills and downloads are not intent. Here's how to define strong B2B buying signals and see patterns to lift win rate and forecast accuracy.
October 14, 2025
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2 min read
Paula Skaper, procurement
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